Home entertainment is increasingly consumed through customizable channels, and the rise of streaming services, such as Netflix, Hulu, and Amazon Prime Video, has drastically changed the landscape. There has been a shift from watching live television to viewing content in any room on a variety of devices. This provides a much more engaging and personal experience for consumers that reflects broader consumer trends across all technology and digital services.
Of course, like all things digital, this has led to major developments in user experience, from traditional menu interfaces to modern digital dashboards. In the past good user experience was defined by efficient and effective functionality. Did the navigation work? Was it intuitive? But is good functionality enough to leave a lasting impression, engage with the consumer and encourage further purchasing or recommendations?
To that end, we’re conducting a study that explores how user experience on home entertainment platforms affects an individual’s response to the brand. What factors are ultimately most important to consumers when choosing an entertainment platform, and which emotional drivers really resonate with users?
We’ve set out to discover what great user experience looks like across a demographic range. Does need drastically differ, and who has the highest expectations of UX? Are there specific consumer typologies that are consistent in their views of user experience?
A decade ago cable providers offered a cutting edge user interface by incorporating a program guide into their systems. But with video streaming now available across multiple providers and platforms, the user experience – the focal point for the consumer – is highly variable. A satisfying and compelling user experience is the Holy Grail for designers of these interfaces. The best user experience should elicit a positive emotional experience during use. But how providers do that is a considerable challenge. And it’s something we look forward to finding out.
So stay tuned to the Zanthus blog and mailers to learn more in a couple of months when the research is completed and the analysis is in. Make sure you’re signed up to receive Zanthus newsletters and be the first to read about new developments.
To find out more about this blog post or talk about how we might be able to help you, contact:
Mike Lehman | firstname.lastname@example.org | 971 404-0275 x 102