Research-informed Product, Print and Web Design Services Round Out High-Tech Consulting Firm
Portland, OR, June 8, 2002 - Zanthus today announced the creation of a design services division, establishing the firm as a one-stop shop for emerging and established high-tech companies seeking integrated business consulting, market research and design services. The new division, headed by an award-winning graphic designer, provides a wide variety of research-informed product, print and Web design services. "With the addition of design services to our consulting portfolio, our clients are assured that research findings critical to their business success are carried over into the design of their products, print literature and Web presence," said David W. Edwards, Zanthus' founder and CEO. "This division makes sure our clients get the full benefit of our research-based consulting practice."
Among the first organizations to benefit from this new division is Internet Home Alliance, a non-profit consortium of leading high-tech and consumer goods companies dedicated to advancing Internet-enabled home technology. Zanthus' design services division has assumed responsibility for the organization's Web site and over the next few months, will produce a series of unified marketing materials, including an introductory brochure, other trade show literature, a print advertising campaign and an interactive CD-ROM.
The company has partnered with a Novi, Michigan-based industrial design firm, Sophia Design, to provide what it calls "360° product development." This process fully integrates business strategy, customer research, commercial needs and inspirational design. The principal of Sophia Design brings over 15 years of product design experience to projects ranging from computers and peripherals to Internet-enabled appliances and advanced office products.
About Zanthus
Zanthus brings a unique scientific rigor to business consulting. The kind of research-informed consulting emerging and established leaders need to make critical business decisions—confidently. Based in Portland, Ore., the firm provides a rare combination of research and industry expertise exclusively to high-tech companies. The firm is particularly well-known for its commitment to reliable research methods and analytical techniques.
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