Zanthus was founded in June 2000 as a market research-based consulting boutique. Our continued good fortune reflects the extraordinary talent here, professionals who have justly earned the respect of promising startups and industry powerhouses alike.
David W. Edwards
CEO & Founder
Mike Lehman
President
Silvo Lenart
Director of Advanced Analytics
Sarah K. Kyle
Director of Operations & Human Resources
Sarah L. Marin
Senior Research Consultant
Doug Wicks
Senior Research Consultant
Carole Wiedmeyer
Senior Research Consultant
Connie Brown
Senior Research Consultant
Amanda Durkee
Research Consultant
Carolyn Stapleton
Senior Data Analyst
Diane Couture
Data Analyst
Patty Arnold
Web Survey Programmer
Kevin Congdon
Programmer/Data Analyst
Kristina Murray
Operations/Publishing Manager
Amanda Green
Graphics/Project Administrator
James Flanagan
Graphics/Project Administrator
David has nearly 15 years' experience consulting for established and emerging high-technology firms, including global leaders in telecommunications, digital home products and services, data storage and consumer electronics. He has developed a finely-tuned expertise in the areas of branding, business strategy and new product development and innovation. Prior to starting Zanthus, he worked for a number of prominent research organizations, including Market Strategies, Inc., where he was a vice president in the information technology unit.
David holds B.A. and M.A. degrees in English from the University of Southern California (where he also attended film school) and an M.S. in Public Affairs with a concentration in Research Methods from the University of Oregon.
Hobbies
Reading, writing, hiking, biking, camping, traveling, and participating in civic affairs.
Desired superpower
The ability to make people laugh uncontrollably on cue.
Email: dedwards@zanthus.com
Mike has over 20 years of experience in the communications and high technology sector, with a particular focus on branding, new product development and innovation, and advertising evaluation. Mike has worked with most of the major telecommunications companies. Before joining Zanthus, Mike headed the information technology research unit at Market Strategies, Inc., where he was a vice president. He has also worked on the client side of the business, including an eight-year stint as a senior research manager and a strategic planner for a major telecommunications company.
Mike has a B.S in Business Administration, with a minor in Psychology, from the University of Oregon.
Hobbies
Running, road biking, skiing, reading.
Desired superpower
The ability to track back through time; it would be great fun, educational and allow me to reconfigure my stock portfolio.
Email: mlehman@zanthus.com
Silvo Lenart
Director of Advanced Analytics
Sil has over 20 years of experience in advanced quantitative research design and analysis, including almost 10 years as a high-tech market research professional. He is in charge of developing and directing new designs, measurement techniques, models and analysis protocols which can better address the research needs of Zanthus' clients. He also provides day-to-day consulting in project design and analysis.
Before joining the Zanthus team, Sil was vice president and senior methodologist with the custom research arm of Gartner, Inc., the world's largest provider of IT research. During his five years with Gartner, he was invited to spend two years with the Marketplace Consulting group in Europe where he spread "best practices" in research methodology through trainings and workshops for IT analysts and consultants as well as clients.
Previous to his career as a market researcher, Sil was a professor of political science at Purdue University, where he taught applied methods and statistics in the doctoral program. He has written a book and numerous academic journal articles on the quantitative study of public opinion processes and political communication influences. He continues to maintain his academic interests: he is an adjunct professor at Portland State University where he teaches courses on public opinion and political communication.
Sil holds M.A. and Ph.D. degrees in Political Science (specializing in Quantitative Methods and Political Psychology) from the State University of New York at Stony Brook. He also holds a B.A. in Political Science and Communication from Carleton University in Ottawa, Canada. He was born in Slovenia.
Hobbies
Drawing and painting, history, current events, movies, travel, walking the dog, collecting (non-industrial) beer labels, and model ship building (hopes to complete his current project by the time his two adolescent daughters enter college).
Desired superpower
The ability to speak any and every language anytime, including Basque, Sinhalese, Farsi, and InstantMessengerese (so I can figure out what POS and MYOB mean when my daughters are “messaging” online).
Email: slenart@zanthus.com
Sarah K. Kyle
Director of Operations & Human Resources
Sarah uses her superior organizational skills to hold everything together. She coordinates all projects, working directly with vendors and staff. Human Resources and Operations are also Sarah's realm. Formerly a project manager with The Gartner Group, she has also managed a Brookstone outlet and her family's restaurant. Sarah has been involved with market research for over 10 years and has been with Zanthus since August 2000.
Sarah holds a B.S. in Business Administration, with a minor in Psychology, from Portland State University.
Hobbies
Gardening, traveling, fishing, scuba diving.
Desired superpower
Invisibility, though just to perform good deeds anonymously.
Email: skyle@zanthus.com
Sarah L. Marin
Senior Research Consultant
Sarah is a seasoned researcher with over 15 years' experience in the telecommunications industry. She currently manages projects related to the convergence of telecommunications and personal computing devices, with a particular emphasis on wireless innovations. In addition, she has proven expertise in the area of marketing message testing. Her attention to the details enables Sarah to adroitly manage complex multi-stage or multi-method studies, with populations ranging from business decision-makers to company employees to consumers. Her clients include Sprint Nextel, Qwest, Cingular, MCI and BellSouth. Prior to joining Zanthus in 2001, Sarah worked as Study Director at Market Strategies, Inc. and as Project Manager for Market Trends, Inc.
A native Oregonian, Sarah holds a B.A. in Communications from Lewis & Clark College with a concentration in Interpersonal and Organizational Communications.
Hobbies
Gardening, travel, fitness walking, trying new restaurants, volunteering at school, keeping up with the kids.
Desired superpower
Teleportation—the ability to instantly transport myself to another place—primarily to avoid 15-hour international flights with two fidgety boys!
Email: smarin@zanthus.com
Doug Wicks
Senior Research Consultant
Doug has worked as a consultant and researcher for 12 years, working closely with clients in the high tech, telecommunications, and media industries. Recent client work includes two of the top three wireless companies, a regional Bell, CABA / Internet Home Alliance, and Equinix. Doug is skilled at managing both qualitative and quantitative studies across assessment areas, but has a particular fascination with new product development and innovation. Before joining Zanthus, Doug worked at Market Strategies, Inc. and prior to that, spent 10 years in the television industry.
Doug holds a B.S. in Broadcast Journalism from Boston University's College of Communication, and an M.A. in Communications Management from the Annenberg School of Communications at the University of Southern California. Doug is also a member of the American Marketing Association.
Hobbies
Reading industry trades and the New York Times, hiking, skiing, cycling, playing soccer and baseball with his son, and remodeling the house - though not necessarily in that order.
Desired superpower
To make magical things happen merely by wiggling my nose (à la Tabitha on the TV show Bewitched).
Email: dwicks@zanthus.com
Carole Wiedmeyer
Senior Research Consultant
Carole has many years of experience in research as well as in marketing communications. Before joining Zanthus, she was a senior researcher with Gartner, where she directed a wide variety of projects for major technology vendors. She also has worked in research and marketing for an international airport, and managed public relations for a university.
She holds a B.A. in Journalism with an Economics minor from Western Washington University, and an MBA with a concentration in Marketing from Arizona State University. Carole has earned Professional Researcher Certification (PRC) from the Marketing Research Association.
Hobbies
Reading, writing, gardening, travel and scuba diving. Combining some (or all) of these together is even better.
Desired superpower
To breathe water. What a joy it would be, gliding gracefully alongside the fish, free of clumsy air tanks and noisy bubbles.
Email: cwiedmeyer@zanthus.com
Connie Brown
Senior Research Consultant
Connie Brown has many years experience in high technology marketing, including brand marketing and market research. Prior to joining Zanthus, Connie spearheaded market research focused on mobile internet devices for a large hardware manufacturing firm with particular emphasis on end user requirements in education and vertical markets. In addition, Connie spent five years at Gartner conducting both qualitative and quantitative research across a range of products and technologies.
Hobbies
Hiking, quilting (well, really collecting more fabric), gardening, snorkeling in warm tropical waters.
Desired superpower
To be in two (or more) places at the same time. Just think of the possibilities!
Email: cbrown@zanthus.com
Amanda Durkee
Research Consultant
Amanda has over eight years of experience managing research studies of both domestic and international scope for high-tech companies. She has worked on an even mix of quantitative and qualitative projects at Zanthus, primarily relating to new product development, messaging and positioning and customer satisfaction. She particularly enjoys the creative challenge of uncovering motivations for consumer behavior as well as stepping back to translate research findings into meaningful recommendations. She is a skilled moderator with training from the RIVA Training Institute, a premier qualitative training firm.
Prior to joining Zanthus, she worked as a research consultant for several other firms, including BN Research and Gartner, and survived a brief foray in corporate planning and development at a biotechnology startup.
Amanda has a B.A. in Psychology from Pacific Lutheran University and an MBA from Willamette University with an emphasis in Statistics and Marketing.
Hobbies
Snowboarding, hiking, road biking, gardening (pretty much anything that allows me to be outside), yoga, traveling, and doting on my two little dogs.
Desired superpower
The ability to freeze time and go back ten seconds. It sure would come in handy for those embarrassing moments.
Email: adurkee@zanthus.com
Carolyn Stapleton
Senior Data Analyst
Carolyn has worked in primary market research since 1993. At Zanthus, she’s responsible for data processing, multivariate analysis and simulator development. Prior to joining Zanthus, Carolyn worked at Griggs-Anderson Research/Gartner, where she gained a reputation for being detailed and dependable and producing high-quality work. She worked as a proofreader/editor for four years before moving into the production programming department. There, she supervised the cross-tab group for two years.
Carolyn has a B.A. in English Literature from Trinity University in San Antonio, with coursework in European Studies from the University of Antwerp in Belgium.
Hobbies
Coaching youth soccer, reading The Economist, and exploring and enjoying Oregon's great outdoors.
Desired superpower
For sleep to be optional.
Email: cstapleton@zanthus.com
Diane has been involved with data processing in one way or another since 1987 when she was hired to tabulate the results of reading comprehension experiments in a college psych lab. Diane's programming experience has run the gamut from Basic and Fortran, through BMDP and SAS, to SPSS, Quantum and Wincross. Needless to say, she can transform almost any type of data file into useful, easy-to-read tables.
Diane earned a Bachelor of Business Administration degree from the University of Massachusetts and is currently enrolled in the Master of Library Science program through Emporia State University. She will graduate in 2007.
Hobbies
Reading (I'm going to be a librarian, after all)
Desired superpower
The ability to make deadlines disappear.
Email: dcouture@zanthus.com
Patty Arnold
Web Survey Programmer
Patty has 13 years' experience programming market research surveys and processing the resultant data. She developed her coding, data tabulation and programming expertise working for a variety of Portland-area research firms, including Market Trends, Griggs-Anderson Research and BN Research. She brings a reputation for rock-solid survey programming to Zanthus.
Patty holds a B.S. in Business Administration with a specialization in Marketing from Central Washington University.
Hobbies
Reading, driving kids around town, attending kids' sporting events, and (not surprisingly) kid stuff in general.
Desired superpower
The ability to add a day to the week (but only when I really need it).
Email: parnold@zanthus.com
Kevin Congdon
Programmer/Data Analyst
Kevin has been involved in market research (mainly research for the high-tech sector) for the past 15 years; starting on the ground floor as a telephone interviewer and quickly advancing into programming and data analysis. As a quick study, he has engaged in many project phases at one time or another, including survey programming, data tabulation, graphics-based reporting, and logistical coordination. On the data analysis side, Kevin has extensive experience with WinCross and SPSS packages, has had an introduction into more complex statistical analyses (such as Structural Equation Modeling), and has worked with Quantum and SAS.
Kevin holds an Associate Degree as a Licensed Veterinary Technologist.
Hobbies
Listening to music, dancing, reading (mostly Sci-Fi and/or horror novels).
Desired superpower
The ability to turn into an animal (preferably some sort of feline).
Email: kcongdon@zanthus.com
Kristina Murray
Operations/Publishing Manager
Kristi has worked in the market research field for the past nine years. She has extensive experience assisting with both quantitative and qualitative research projects. Previously, she worked as an Associate Project Manager at Market Strategies where she managed projects in the high-tech, telecommunications, and utilities sectors. She also has experience as a computer graphics coordinator, building sales presentations, research reports and marketing slicks. As our resident Microsoft products expert, Kristi is adept at using PowerPoint, Word, Excel, and other applications.
Hobbies
Camping, hiking, skiing, and biking.
Desired superpower
The ability to heal people with a single touch.
Email: kmurray@zanthus.com
Amanda Green
Graphics/Project Administrator
Amanda has worked in the market research field for the past five years. Her main function at Zanthus is creating detail-rich, visually appealing graphical reports and presentations for our clients. She has experience in assisting with scheduling and facilitating focus groups and in-depth interviews, as well as tracking and support of consumer product testing. Previously, she worked as a Project Services Coordinator at Gartner, where she was responsible for tracking, facilitating, and supporting various long-term research projects.
Hobbies
Reading, singing, watching movies, oil painting
Desired superpower
The Jedi Mind Trick
Email: agreen@zanthus.com
James Flanagan
Graphics/Project Administrator
James has worked in the market research field for over seven years. He has extensive experience assisting with both quantitative and qualitative research projects. Previously, he worked as a Senior Desktop Publisher at Gartner, Inc.; tasked with all the publishing needs from project proposal, design to final deliverables, for the high-tech and telecommunications sectors. James also has experience building sales presentations and focus group research materials (posters, diagrams, special workbooks) and maintaining company Web sites.
James holds B.A. degrees in Comparative Political Science and French Literature from Drew University and received his MBA from The American University in Washington, D.C. James lived overseas (Vietnam, Thailand, France, Jamaica, Saudi Arabia, Switzerland and Greece) until he came to the United States to attend college.
Hobbies
International travel, camping, hiking, and attending music festivals around the country.
Desired superpower
Ability to shift/change both time and space.
Email: jflanagan@zanthus.com