
When it comes to converged consumer technology offerings, what are the elements of a truly compelling user experience? How does that experience lead to loyalty and likelihood to recommend? What are the barriers to realizing a positive user experience, and how can they be overcome?
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Amanda Durkee, Partner and Senior Research Consultant at Zanthus, has been selected as one of the “4 under 40 Marketing Research Emerging Leaders” for 2011 by the American Marketing Association (AMA).