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Market Segmentation
Trumba Corp.
Research: Market Segmentation
Trumba is a new Internet service to help churches, schools, arts groups and other organizations distribute event listings directly to members' online calendars. Learn how Zanthus helped the company identify the best—most profitable—customers.
Brand Positioning
Quantum
Consulting: Brand Positioning
Repositioning an established brand in a way that respects the past and at the same time, points to the future, is a tricky proposition. Quantum assures us we pulled it off, though, with this market research-based consulting engagement.
Webisodes
Sprint
Design: Webisodes
How do you inspire employees to perform heroic acts? Learn how Zanthus combined humor and edification in three entertaining Webisodes designed to increase awareness of Sprint's newly launched research data portal.