Our executive briefs, dubbed 'Microreports,' will bring you up to speed on the latest business strategies, industry trends and innovative research methods.
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Broadband Internet providers will find customer service a growing challenge as the customer base increases and the number of services offered multiplies. This paper details consumers' views on broadband Internet customer service today and offers suggestions for handling CS in the consolidated services future.
In recent years, the term 'branding' has mistakenly become synonymous with marketing. This Microreport argues for a more holistic view of branding.
The logomark is an often overlooked component of a company's brand. Here, we analyze a few prominent high-tech logomarks and propose some ground rules for developing strong ones.
The story behind 3Com's short-lived Web tablet offers a number of vital lessons for home technology innovators.
Why has the PVR failed to gain much traction in the market despite critical acclaim? This Microreport examines the past, present and potential future of the product.
This Microreport serves as an introduction to our four-part series on the nascent wireless data market.
