Services
We provide research results you can believe in. Our services go beyond the generic consulting of business management firms, 'out of the box' software solutions and cosmetic ad agency fixes. Whatever your research objectives, we can craft a robust solution specifically for you.
We can…
- Develop an evocative company or product brand name
Our unique naming process combines constructive linguistics and brainstorming to produce compelling brand names.
- Identify optimal brand positioning/messaging
Our broad portfolio of services in this area, from traditional focus groups to real-time, conjoint-based evaluations, consistently yields winning results.
- Assess your company's brand equity
Our proprietary brand equity model, grounded in the everyday reality of customer choice, can help you improve your company's market share.
- Identify your target customers
Our benefits-driven approach to customer segmentation is designed to identify your most profitable prospects. This research can also help you refine your product roadmap and key marketing messages.
- Determine your customers' critical needs
Our systematic needs assessment research can reveal important new market opportunities.
- Evaluate and refine new product/service concepts
From traditional focus groups to choice-based conjoint evaluation, we can help ensure your latest products/services meet your customers' needs.
- Determine market demand & optimal pricing
Our precision market demand research accurately sizes the market and identifies the optimal pricing strategy.
- Evaluate products/services in market trials
Our considerable experience conducting real-world trials means we can hit the ground running to provide rich, comprehensive results.
- Assess your company's marketing communications
Whether you're interested in testing pre-launch creative or conducting a post-launch audit, we have a service for you.
- Assess customer satisfaction & loyalty
Our services in this area include transactional research, customer value assessment and loyalty modeling. Our proprietary loyalty model can show you how to best allocate your company's resources to enhance customer loyalty and ultimately, market share.
- Evaluate your company's Web site
From expert Web audits to in-person usability testing, we can improve online customer loyalty and sales conversion rates.
